“Marketing is no longer about the stuff that you make, but about the stories you tell.”
– Seth Godin
5 Must Haves For Your Social Media Marketing Strategy
Sean Johnson recommends that you need to have Commitment, Audience, Content, Calendar, and Protocol in order for your social media strategy to be successful. For instance, you must have something to say (content) to your audience that is useful and meaningful.
www.business2community.com
Where Does Social Media Fit Into Your Business Plan?
Tim Berry suggests in this blog that you need to determine how social media fits into your business strategy, how you will execute the strategy and how do you track results. For instance, he points out that social media doesn’t only have to be used for marketing, but it can also be used for customer service and other business related tasks.
www.sba.gov
How to Breathe Magic Into Your Social Media Marketing Strategy
This article written by Kristi Carter offers some strategies you can use to make your social media strategy more effective. Some of her ideas include making sure that you post relevant content on the social networks and if possible promote your products visually.
www.adotas.com
5 Advanced Social Media Marketing Strategies for Small Businesses
Samir Balwani defines an advanced Social Media strategy as getting your readers or followers to take additional action besides just reading your content. For instance, he addresses how you can get users to click through to another profile or business oriented website.
www.mashable.com
10 Reasons Why Your Social Media Marketing Efforts Aren’t Working–And What You Can Do About It
In this story, Stephanie Chandler points out some reasons why your social media strategy isn’t working, including having unrealistic expectations, not blogging enough, and being disconnected from your audience.
www.forbes.com
Location Based Social Media Marketing for Small Businesses
Brad Chacos writes about the ability of small businesses to benefit from location based marketing using social media platforms like Facebook. He also points out that this is an inexpensive options for businesses that are on a tight budget.
www.pcworld.com
Secrets of Facebook marketing
In this article written by Kim Komando, you will learn some simple concepts about how to promote your business on Facebook. Kim provides straightforward information like posting on a consistent basis and not going for the had sell.
www.usatoday.com
14 Powerful Tips for Marketing on Facebook
This guide provides a list of things you can do to promote your business on Facebook. Among other things, it encourages you to set up a Fan Page, Tag Fans in your photos, and establish special landing pages for your users.
www.socialmaximizer.com
Five Myths About Social Media
Chris Wallace explores some myths about social media including that it is as waste of time, why it is time consuming and complicated, and nobody really cares what you have to say on the social networks.
www.entrepreneur.com
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